Corporate & business strategy

The Nova Economics team has considerable experience in delivering corporate and business strategy engagements across a range of sectors, including financial services, energy, food and beverage, and healthcare. Our approach is grounded in the Strategic Choice Cascade framework by A.G. Lafley and Roger Martin, which structures strategic decision-making as a series of interconnected choices:

• What is your winning aspiration?
• Where will you play?
• How will you win?
• What capabilities must be in place?
• What management systems are required?

Using this adaptable, logical and proven methodology, we help organisations define well-integrated strategies that help drive sustainable competitive advantage.